Google’s attitude toward site errors is a controversial issue. The search engine treats some errors quite leniently, while others are dealt with harshly. At the same time, Google provides guidance on what site owners should pay attention to in order to avoid a drop in their website’s ranking and traffic.
We present a list of the main mistakes that a site owner should avoid:
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301 redirects
How to find the error: When you click on an internal link on the site, the URL changes to another.
What the error can lead to: A drop in website ranking on Google.
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404 code
How to find the error: When you click on an internal link on the site, a broken page appears.
What the error can lead to: A drop in website ranking on Google.
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Empty titles, descriptions and H1
How to find the error: The meta tag title, meta tag description, and H1 header fields are empty.
What the error can lead to: Weak positions of important pages in Google search results and a lack of organic traffic.
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Duplicate titles, descriptions and H1
How to find the error: Two or more pages on the site have the same meta tag title, meta tag description, and H1 header fields.
What the error can lead to: A drop in website ranking on Google.
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Canonical links missing
How to find the error: You have filter pages, for example, page-2, page-3, etc., and the canonical tag leading to the first filter page is missing in the page code.
What the error can lead to: A drop in website ranking on Google.
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No sitemap
How to find the error: here is no sitemap.xml in your website’s root folder.
What the error can lead to: Indexing problems in Google.
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Missing or invalid robots file
How to find the error: An empty screen appears at the address of your site name/robots.txt, or it is incorrectly set.
What the error can lead to: Poor indexing of pages in Google or their complete absence.
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Poor website speed
How to find the error: How to find the error: After entering the URL of the main page of the site on the https://pagespeed.web.dev/ service and analyzing it, your site in the desktop or mobile version is not in the green zone.
What the error can lead to: A drop in website ranking on Google.
How do fix all these errors?
All these mistakes can be corrected on your own, but you need experience in SEO or a lot of time to study materials online. Therefore, we advise you to contact experienced SEO specialists to eliminate these errors.
